Instagram, as a social media platform, has skyrocketed following the launch of its feature reels. Similar to TikTok, Instagram Reels (IG reels) or simply “Reels” are shorter videos. These videos have a duration of 15 seconds to 90 seconds. However, it is important for brands to keep these videos short to drive engagement and expand their reach. That is to say, around 15 to 60 seconds in length, in general.
Moreover, there are various ways businesses can effectively use a reels video for business growth. We’re going to talk about that next.
10 best hacks for boosting engagement on Instagram Reels
Here are the top ten ways to use IG reels for business growth:
1. Use Your Unique Brand Voice
Haven’t you created a short-form video for Instagram before? Then, start with the basics. That is to say, create a reel with your unique brand voice. In other words, create reels showcasing your brand personality. So how can you come up with IG reels in your unique brand voice? Let us clarify that to you next.
Use a consistent tone, style, and visual aesthetic in your video reflecting your brand personality. Irrespective of whether you are a tech company or a lively fashion brand, use your voice accordingly. Also, add some trendy music to your reels to let your video score higher. This is one of the ways for brands to leverage reels for digital marketing, driving engagement.
2. Engage the Audience with Trending Topics
Trends come and go. In other words, they change with time. But do you know leveraging trends help boosting reels on Instagram? You can create your reels around current trends to boost your audience’s engagement.
However, it is important you create your IG reels on current trends that resonate with your audience. Doing so will increase the views of your video. Most importantly, it will help you reach a wider audience, increasing your brand awareness eventually.
3. Use Educational Content to Your Advantage
Create IG reels as educational content providing value to your audience. For instance, you can create “tutorial” or “how to” short-form reels about your product. However, mix entertainment with education to ensure your reels stand out.
Not to mention, using video animation to your advantage as reels can yield your brand good results. So, you may create your short-form Instagram video in the same way to drive engagement.
4. Choose the Best Time to Post Reels on Instagram
You need to figure out the time when your audience most actively uses Instagram. For that purpose, you can use Instagram Insights or a third-party tool, like Hootsuite. Once you identify the best time to post reels on Instagram, you can post the videos accordingly. Not to mention, it is also an excellent social media marketing strategy to leverage reels for business growth.
5. Use Creative Transitions to Hook Viewers
Using transitions in your IG reels creatively and smoothly can hook your viewers. The reason for this is that it keeps the audience guessing: What’s next? Learn from photography/videography videos how you can use smooth transitions between shots. Then, apply the same to your reels to drive engagement and communicate your brand message effectively.
6. Add CTAs (Calls-to-Action) to Reels
Including compelling CTAs is a must to have in your reels. Not only it improves engagement but also encourages viewers to take a desired action. But how can you craft an effective or a compelling CTA? Let’s reveal this to you next as one of the secrets of content writing.
An effective or compelling CTA is clear and concise. At the same time, it’s relevant to the content. For example, a CTA about a flash sale should make it easier for viewers to shop for promotional products.
In addition, it is important to place your CTA strategically in your videos, such as YouTube Shorts / Reels. Ideally, you should place your CTA at the end of your Instagram reels or as a text overlay.
7. Collaborate with Influencers
Influencer marketing has grown in popularity over time. For the same reason, brands have turned to influencers, and you should, too. Collaborating with influencers for your reels won’t only help you create appealing reels. But also lets you reach a wider audience, an already established follower base of an influencer.
Moreover, consider partnering with micro-influencers resonating with your audience for your reels. It will benefit your reels with higher engagement rates without breaking the bank. So, connect with the influencers accordingly regardless of whether you promote film drama or something else.
8. Showcase Real Customer Testimonials or Reviews
The majority of customers go through online customer reviews first before buying a product. As a matter of fact, 95 percent of customers do that. You can use the same fact to your advantage when creating your Instagram reels. That is to say, showcase customer testimonials or experiences highlighting real feedback about your brand.
Not to mention, sharing testimonials with IG reels is an excellent way to build trust among the audience. It encourages your prospective customers to finally try your product or service and increase your sales.
Besides testimonials and reviews, UGC (User-Generated content) can help improve your brand authenticity. So, use that, too, as social proof if the followers create it about your brand.
9. Promote Instagram Reels through Ads
You can promote reels about your brand through ads, too, for your business growth. In this regard, the Instagram ad platform is an excellent resource to use and target specific audiences.
Further, when you place ads on your Instagram your followers or people in the network see them. It increases the chances of people engaging with your ads, yielding you a higher ROI (Return on Investment).
10. Promote Track Performance with Analytics
It is important to track the performance of your IG reels. Irrespective of whether your reels focus on graphic design, web design & development, or something else, analytics matters. It allows you to track metrics, like reach, comments, likes, etc., to know what’s working for your reels. Most importantly, it allows you to refine your reel content strategy for maximum impact, based on actual data.
Conclusion
Instagram reels are a versatile marketing tool to use for business growth. Leveraging its power, you can drive your audience’s engagement and expand your reach. Further, you can experiment with different types of content in this regard. You can create content focusing on trending topics, educating your audience, and so on for reels. Furthermore, you can use analytics to your advantage to refine your content strategy for IG reels. To wrap up, don’t overlook the potential that reels offer brands for business growth.